Certificate of Authorship Essay

I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other student. In addition, I Arita Gibbs certify that I am the author of this document and any assistance I received in preparing this report fully acknowledged. I have also cited in APA format for all sources that I obtained ideas, data, and words. Sources are properly credited according to the APA guidelines. Arita Gibbs Due Week 9/ Date: 03/06/14 Promotional and Advertising Strategies Promotional and advertising strategies are important tools for businesses to stay on top. A company has to work hard every day to remain competitive. Most of their tactics include peeking the interest of consumers to buy a specific brand which is called a promotional strategy (Boone & Kurtz, 2013, p. 391). Promotional strategies also are put together to control the mix of daily activities, which the business benefits with market increase (Boone &Kurtz, 2013, p. 391). Advertising is another piece of the marketing process. It plays a major part in getting the word out regarding the product or service the business is selling (Lake, 2014). There are a few types of advertising such as, product advertising, cause advertising and institutional advertising (Boone & Kurtz, 2013, p. 398). Product advertising is design to involve ads with a message that differentiate the company’s merchandise or brand from competitors (Boone & Kurtz, 2013, p. 398). An example would be a credit card from any well-known company. Cause advertising deals with issues regarding ways to influence public and government opinion (Boone &Kurtz, 2013 p. 398). Companies who are designed for profit and those organizations who are charitably operated believe this tool is a win-win for everyone (Kokemuller, 2014). Important issues today being discussed are that children and adults should have every necessity in life, which should not prevent them from learning, living or being hungry (Boone & Kurtz, 2013, p. 398). Institutional advertising is a marketing tool which is based on the image of the company. This tool also promotes the designs, values and beliefs, as well as the good deeds of the organization (Boone & Kurtz, 2013, p. 398). Le Bonheur Children’s hospital is an excellent example. The company marketing strategy shows how a person can contribute a small donation an in turn can save a child’s life who is suffering from an illness. In assignment three, it states to compare and contrast the promotional strategies used by two different companies for a similar product. Next recommend two ways in which the company’s selected product could use marketing information to differentiate itself in the marketplace to gain an advantage over the company’s competitors. This paper will suggest two usages for consumer-oriented promotions that could assist a company in both the short and long-term, as well as analyzing the strategic manner in which the leading company in the product group has made a pricing decision by using one or more of the four pricing objectives. In closing two suggestive actions of other companies within the same product group will be given in order to help them differentiate themselves and gain a competitive advantage. The most effective advertising medium will also be discussed (Strayer University, 2014, p. 17). The two companies chosen are Nike and Adidas. Compare and Contrast the Promotional Strategies for Nike Inc. and Adidas Group Nike has become one of the largest marketers for athletic shoes (Nike, 2014). The company has global shares worth more than 30 percent (Nike, 2014.). Nike has sold their products through thousands of other retail stores as well as their products to countries both domestically and overseas (Nike, 2014). The company has outlet stores. Almost all of their products are made by independent contractors mainly located out of the country, with Nike involved in the market strategy and growth (Nike, 2014). Not counting the large range of core athletic shoes and clothing advertised under the leading brand, the company also sells shoes under other brands such as, Converse, Chuck Taylor, All Star and Jack Purcell through solely owned businesses (Nike, 2014). There is so much more to Nike. The company has relied on creativity in their designs of their products and large amounts of promotion to fuel their growth in the United States and other foreign Countries (Nike, 2014). Nike Inc. has a promotio nal strategy which thrives on an image, which has allowed the company to be one of the best (Nike, 2014). The company is known for their product icon â€Å"the swoosh†, which is different from other companies and their product slogan has been used in commercials for a very long time (Nike, 2014). Nike invests large amounts of money for commercials and product promotions (Nike, 2014). The company is motivated by customer agreements and sport teams. The company targets the college athletes to support the product and will also financially support team members that they will eventually endorse (Nike, 2014). Nike also uses their target techniques to include people who are well-known athletes and celebrity athletes (Nike, 2014). This strategy is a success because once the manager of a sports team decides on which type of shoe made  by Nike, he would like the student to have no choice other than to buy the shoe. The sports team can also buy the shoes in a large quantity and deliver it to the members of the team (Nike, 2014). Another marketing strategy of Nike is the creative design of a product objective or purpose meaning when a famous athlete promotes a certain brand of Nike shoe, the shoe will be associated with winning (Nike, 2014). The viewers have a mental effect from this type of correlation and the company builds a relationship with those consumers who are after the quality and utility of the items instead of the cost (Nike, 2014). With this idea, Nike is sure to reach a huge number of customers and clients who will purchase their products (Nike, 2014). Adidas has been in business over 80 years (Adidas, 2014). The company is known has the world of sports on each level, and they are also known for supplying the state-of-the art sports shoes, clothing and accessories (Adidas, 2014). Today, Adidas is leading the globe in the sporting industry (Adidas, 2014). The company’s strategy is modest; join our passion to create new and different products, constantly supporting our brands and products to increase our economic position and economic performance (Adidas, 2014). Adidas main location is in Germany, but the company has manufacturing centers and departments developing all around the world (Adidas, 2014). Adidas believes the company addresses many of the customer’s needs by exploiting marketing prospects from a number of angles. Their pledge to product innovation which keeps their brand different from the competitors provides a solid stage for upcoming growth (Adidas, 2014). There is no other brand with a well-known background and strong connection in sports than Adidas (Adidas, 2014). Adidas considers themselves has the best, and they are wherever the best will be such as, the Olympic Games, and anywhere else in the world where a game of sports will be played, observed, liked and celebrated (Adidas, 2014). The founder of Adidas is Adi Dassler (Adidas, 2014). His main objective for the company is not hard to understand, it is for all athletes to be at their best (Adidas, 2014). The key factor for all Adidas sporting products is to stay innovated, and the brand has five performance benefits, fast, strong, smart, cool, and more natural, which influences the important sporting events that focus on football, basketball, running, training, and outdoor (Adidas, 2014). The  goal for adidas is to market the individual who is active and lives for sports (Adidas, 2014). Nike uses the high profile athletes, and Adidas is about performance and lifestyle. Both Nike and Adidas use athletics as a tool for marketing in a way to attract the consumer to purchase their products. Recommended Ways to Market Information to Differentiate From the Competitors In this competitive market business promotion is the key to differentiate from the competitors (Boone & Kurtz, 2013, p. 395). One way is for the business to apply the rule of positioning. Product positioning is a strategy used to put a product perception in the mind of the person who is buying the product (Boone & Kurtz, 2013, p. 395). Positioning normally involves the creative difference associated with a product or service and the competition (Acevedo, 2014). Companies are successful when using this marketing tool because it helps gain market control, which raises revenue for the company (Acevedo, 2014). Adidas has a plan to attract the serious runner. The company is coming out with the shoe price a little over a $100.00 called the energy boost (Riper, 2014). The energy boost will be sold at all the Adidas Stores and the many department stores (Acevedo, 2014). The objective is to limit the advertising with no television involved. If this is a success the company believes it will have a retail rollback for a larger budget for advertising (Acevedo, 2014). The President of Adidas Patrick Nilsson believes if the company spends large amounts of money later then the company can have a wide range launch in retail when the time comes (Acevedo, 2014). Ultimately all of Adidas shoes, basketball, tennis, the whole nine yards will be linked to the boost technology (Acevedo, 2014). However, for now the company is pleased to know from a source in the apparel tracker states that the company has over 4% of the growth in the shoe market from two years ago (Acevedo, 2014). Nike uses their promotional strategy by using one of the company’s seven fundamental stages move (Nike, 2014). (Nike, 2014). Move is the stage which keeps the company different from the rest of their competitors (Nike, 2014). Nike will ship their products at any time, and by any occasion that the company needs in order to reach the thousands of  associates and the millions of customers over the world whether it is by plane, ship, small or large truck or train (Nike, 2014). Nike is serious about how they provide transportation no matter how difficult the obstacle may be (Nike, 2014). With this move Nike market leader enjoys over 50% market share (Acevedo, 2014). Adidas however does a little better with their overall athletic shoe. How Consumer-Orientated Promotions Can Help Nike and Adidas Short and Long-Term Consumer-Orientated Promotions are a part of the four marketing mixes, and it is also known as the pull-strategy (Moorty, 2014). Both parts are an important one for every organization (Moorty, 2014). The goal is to persuade the new customer or long-term customer to try out and purchase the products being marketed (Boone & Kurtz, 2013, p. 404). Also a marketer’s role is to motivate customers who shop frequently at the same business. Sample products, discount coupons are just a few of the promotions that can boost impulsive shoppers to buy which increases sales for the company (Boone & Kurtz, 2013, p. 404). The President and CEO of Nike, Mark Parker states the company’s short-term consumer-orientated advertisings is simple (Nike, 2014). The company will continue to produce amazing products, offer professional services and provide a continuation of excellent customer experiences. With these results will indeed show the power of our strategy and growth (Nike, 2014). Nike’s long-term consumer-orientated promotions are the vision that drives the sustainable growth (Nike, 2014). This balance is leveraged by an important advantage including the company’s reliability with the passionate connection to their customers; new and improve products with retail experience that lead the industry to be a stronger organization that also provides the opportunity to become a larger successful business (Nike, 2014). Nike has already set goals for growth to include the year 2015 (Kim, 2010). With a target set to at least $20 billion by that year the company has already outlined their revenue goals and initiatives and plans to reach this by using a customer-focus strategy (Kim, 2010). As time permits the more aggressive promotional strategic goals set by the business will be shared with the consumers, invested communities as well as the sports and apparel industry (Nike, 2014). One example is how the company has set their design to improve the company, by launching a new business a few years ago  called Nike Better World, an online stage to involve customers on how the business balanced individuals, economy and the world (Nike, 2014). Adidas short-term consumer-orientated promotions are to continue to rely on their customer loyalty (Adidas, 2013). As with any organization it is innovation, which makes the deciding factor who wins and who loses. Adidas has been successful using the brand equity method which has allowed them to maintain the slogan of being the fittest company on earth (Adidas, 2013). In order for the company to maintain their long-term status and sustain growth, Adidas will continue to create newer and improvable market brands (Adidas, 2013). Overall Adidas started back four years ago planning their strategy to increase the brand’s perception in the customers viewpoint which had an expectation to deliver over 80% of growth for the company until 2015 (Adidas, 2013). Some of the areas of improving consist of, the running and basketball areas, and combining the sports style with the Adidas NEO label (Adidas, 2013). However the company is keeping the original adidas because it has a long history with the energetic lifestyle customer (Adidas, 2013). The company will always be focused on the consumers wants, their level of fitness, their incentives and ambitions for doing activities in sports (Adidas, 2013). His or her individual way of living helps Adidas develop important products, services and experiences that construct a lifelong brand (Adidas, 2013). Pricing and Competitive Advantage In chapter 13 Promotions and Pricing Strategies there are four pricing objectives (Boone & Kurtz, 2013, p. 412). The four strategies are profitability, volume, prestige and meeting competition (Boone & Kurtz, 2013, p.412). Each objective has a responsibility to the person who is in business with making better pricing decision’s (Boone & Kurtz, 2013, p. 412). Organizations have their own style for using these objectives. Many businesses aim to increase the company’s revenue by setting higher prices (Boone & Kurtz, 2013, p. 412). Other companies may decrease their prices to bring in new clientele (Boone & Kurtz, 2013, p. 412). Nike is the leading company for their athletic shoes because of their higher price and leadership strategy (Nike, 2014). Businesses would define this as the prestige pricing strategy (Boone & Kurtz,2013, p. 413). The company has  been able to make this strategy successful because of their individuality in their brand and service (Nike, 2014). The name alone has been associated with many hero athletes for instance, Michael Jordan (Nike, 2014), This brilliant idea makes customers believe if Michael Jordan can buy a Nike shoe and become more successful than certainly another ordinary person can as well (Nike, 2014). This is why Nike customers do not mind paying a higher price because of the company’s image, value and customer service (Nike, 2014). Another pricing objective Nike uses is profitability. This is the most common factor used in a strategic plan for a business (Boone & Kurtz, 2013, p. 412). Nike has a plan to continue to bring in more revenue and remain profitability in the growth of the company, maintain the company’s flowing cash generation which will help to preserve a strong financial statement until the year 2015 (Kim, 2010). The company believes the return on invested capital is more than 20%, and growing shares inside the set target calendar year payout should be in the ballpark of more than 20% by the fourth quarter (kim, 2010). Both companies have been in business for a while, and their products are known to satisfy the customer’s needs. One suggestion that other shoe apparel companies can take in order to differentiate themselves and gain a competitive advantage is knowing how much the product is going to cost, quality, performance as well as the availability of the product, updated technology, good service, and strength and leadership (Hill, 2007). Second suggestion is to know the company’s relationship and making sure the organization can meet the need of the consumer in a way no one else will (Hill, 2007). Determine the Most Effective Advertised Medium Advertising Medium and cost are both key factors to the success of any organization (Boone & Kurtz, 2013, p. 399). This tool is how marketers are able to sell new and existing products and services to potential consumers (Boone &Kurtz, 2013, p. 399). There are many types of advertising, newspapers, direct mail, billboards, radio, internet, magazine, and television (Boone &Kurtz, 2013, p. 399). In this muti-media world, television is considered the largest ranking medium with over 40% of any other form of advertising (Boone & Kurtz, 2013, p. 399). Nike uses commercials and promotional products for their form of medium advertising  (Nike, 2014). Within the past six months, the company has grossed over 40 percent of their margin (Stock, 2013). Nike is focused solely on bringing new and innovate creations to the market (Stock, 2013). Nike believes they have a good thing going. As of now the attention is on their Flyknit shoe (Stock, 2013). This shoe has important types of fiber connected with fabric and leather and was marketed to catch the eye of the individuals who love to run, which came just in time for the Winter Olympics (Stock, 2013). Nike had to spending more for their advertising by trying to convince the customer that this $200 shoe was worth it (Stock, 2013). In order to do so, Nike had to bring out some famous athletes for instance; one of the athletes was LeBron James (Stock, 2013). By advertising LeBron in their ads the company was able to increase their profit margin, and acknowledged their game plan was a success not only by convincing customers to buy but using the ads as well (Stock, 2013). Nike was also successful with their global orders (Wahba, 2013). It was the largest so far of their sales in merchandise which increased over 12 percent since April (Wahba, 2013). The company’s total revenue was huge even up to the second quarter (Wahba, 2013). The company made over $6 billion which was a total revenue of more than 7 per cent (Wahba, 2013). Nike was able to sell more goods at a higher price than any other competitor (Wahba, 2013). The company profited in advertising and promotion by 13 percent with their help in marketing and product launching for the Winter Olympics (Wahba, 2013). Conclusion Promotional and advertising strategies of an organization are a determining factor to whether the company will succeed or fail. This competitive market is a vicious one, and in order to stay on top the most successful business must continue to develop new innovated strategies. Nike and Adidas have been in business a long time; Nike has been the leader and Adidas has been the Opponent (Wahba, 2013). Both companies have excellent strategies, and some of their strategies have a close comparison. Nike has been able to remain on top because of the company’s promotions, advertising and marketing genius. References Acevedo, L. (2014). Product Positioning Strategies: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/way_5218154_product-positioning-strategies.html Adidas Corporation. (2014). Investors: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://www.adidas-group.com/en/investors/strategy/global-brands-strategy/ Adidas Corporation. (2014). Our Group: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://careers.adidas-group.com/our-group.aspx Boone, L. E., & Kurtz, D. L. (2013). Contemporary Business. Hoboken, NJ: John Wiley & Sons. Hill, T. (2014). How Do You Differentiate Yourself From Your Competitors: Ezine Articles Corporation. Retrieved from Ezine Articles Corporation Web site: http://ezinearticles.com/?How-Do-You-Differentiate-Yourself-From-Your-Competitors?&id=705221 Kim, J. (2010, May 6). Nike Introduces 2015 Global Growth Strategy: Sneaker News Corporation. Retrieved from Sneaker News Corporation Web site: http://sneakernews.com/2010/05/06/nike-introduces-2015-global-growth-strategy/ Kokenuller, N. (2014). What Is Selective Product Advertising: Chron Corporation . Retrieved from Chron Corporation Web site: http://smallbusiness.chron.com/selective-product-advertising-17454.html Lake, L. (2014). Marketing vs. Advertising: What’s the Difference: About.com Corporation. Retrieved from About.com Corporation Web site: http://marketing.about.com/cs/advertising/a/marketvsad.htm Moorty, S. (2014). Define Promotional Sales: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/about_5401613_define-promotional-sales.html Nike, Inc. (2014). History & Heritage : Nike Inc. Retrieved from Nike, Inc Web site: http://nikeinc.com/pages/history-heritage Stock, K. (2013, December 20). Nike Ramps Up Prices—and Ad Spending—for Olympics: BloombergBusinessweek L.P. Retrieved from BloombergBusinessweek L.P.Web site: http://www.businessweek.com/articles/2013-12-20/nike-ramps-up-prices-and-ad-spending-for-olympics Wahba, P. (2013, December 19). Nike profit rises and advance orders jump: Reuters Corp oration. Retrieved from Reuters Corporation Web site: http://www.reuters.com/article/2013/12/19/us-nike-results-idUSBRE9BI18R20131219

Historical Vacation in Nevada Essay

At present, Nevada is one of the largest and the best states in the U. S. Visiting this state simply means not finding a shortage of action. Nevada is one of the only places in the States where it is possible to perform morning ski world-class runs and afternoon world-class green walks. Nevada is also famous for Tahoe Rim Trail, Truckee River, Sand Mountain, and world-class shows and dines and world-famous casino and resorts. Aside from these, Nevada is also a state rich in culture and history. This is the reason why with my time machine, I decided to visit Nevada with my History professor. I chose to visit Nevada with my History professor because I thought that he is the best person who can help me understand special places and people in this state. However, with so many periods and so many places to explore, I asked my History professor, where should we begin? Historical Vacation in Nevada I had quite a long discussion with my professor about the places, period, and events to visit. After a long discussion, we both agreed to take my time machine and go back to the 19th century where some of the famous Nevadans, in the field of politics and arts, existed. For our first destination, my professor asked me to set my time machine to the 19th century. With a wink of an eye, we landed on a very beautiful place. I was very surprised to see mansions, 19th century houses, imported furniture, stylish fashion which seem to have come from the Orient and Europe. I had the impression that this place was a very boisterous town. I asked my professor if he knows this place. At first, he didn’t have any idea until we saw gold in the hills and dollars being made. I saw my professor’s eyes widened while saying â€Å"We are in Virginia City, Nevada! † We walked around the beautiful town and we saw a man walking on the street. My professor’s face brightened up and he told me that this man is a very important man in the history. I looked at the man’s face and realized that I saw it once in one of my history books. I suddenly remembered; this man is none other than William Morris Stewart! My professor explained that Mr. William Morris Stewart was one of the participants in the mining litigation in Virginia City, Nevada in 1860. He also helped and played a big role in the Comstock Lode’s development. Nevada became a state in 1864 and Mr. Stewart helped in the development of the State’s constitution (Smith, 1943). However, his role in the state as a politician and lawyer had always been very controversial. He was accused by his opponents of bribing juries and judges (Plazak, 2006). Despite this, Mr. Stewart was still elected as a Republican in the United States Senate in 1864 and served until 1875. He was again elected to the United States Senate in 1887 and was reelected in 1893 and again in 1899. During his term in the Senate, Mr. Stewart co-authored or drafted important legislation, including land reclamation laws and mining acts. However, he became famous for authoring the 15th Amendment to the US Constitution in 1868. This amendment promotes the protection of people’s voting rights regardless of color, race, or previous servitude condition. It was a great pleasure to learn about the contributions of Mr. William Morris Stewart but of course, it was really a great pleasure to experience visiting Virginia City. We went back to my time machine and went to a slightly different setting but also in the same period, the 19th century. When we landed, what I saw was not at all as beautiful as what I saw in Virginia City. I had the impression that we were in a ghost town. It was so dusty, hot, humid, and all I could smell was dust. I asked my professor where we were and he told me that were in Goldfield, one of the important cities of Nevada. I was surprised because it was so different from the Goldfield I know of during my time. While wandering in this ghost town-like place, we saw Mr. George Wingfield, the man behind the Nevada business mining camps. Once again, my History professor explained that Mr. Wingfield converted the useless mines of Nevada into great mines. He was one of the greatest organizers that put mining companies into operation (Time US, 1937). My professor further explained that Mr. Wingfield’s first mining venture in the State was in Golconda copper mines. It was a hard time for him as he was practically stripped off and had a gold fever but he was not discouraged. He was also the man behind the fight against the Western Federation of Miners and Industrial Workers of the World. These two organizations controlled the situations in the mine and George Wingfield was so determined to go against the orders and he succeeded, giving freedom to majority of miners in the mines. Again, it was a pleasure for me to know that Mr. George Wingfield was behind the success of Goldfield. For our last destination, my professor decided to go to early 20th century of Reno. I was so fascinated to see that Reno in the early 20th century was not at all so different from the Reno I know of. I was entertained by the peculiar neon marquees as they cast an outlandish nighttime glow on Nevada’s ever famous Truckee River. From a distance where my professor and I were standing, we could see the hotel towers as they punctuate the high-desert setting of the city between the arid Great Basin and the Sierra Nevada’s eastern slope. However, what I won’t forget about this early 20th century to Reno is my encounter with Mr. Robert Cole Naples, one of the famous painters of the USA. My professor and I agree that he had contributed a lot in the American art. References Smith, Grant. (1943). The History of the Comstock Lode. Univ. of Nevada Bulletin, 37(3), 69. Plazak. Dan. (2006). A Hole in the Ground with a Liar at the Top. Univ. of Utah Press 10: 0-87480-840-5, 26-27. Time US. (1937). King George. Retrieved 04 May 2009 from .

What is innovation and how businesses encourage it Assignment

What is innovation and how businesses encourage it - Assignment Example On the other hand, being innovative does not necessarily mean inventing, but it means changing the business model and being adaptive to changes in the environment in order to deliver better products or services. Effective innovation must be part of the entire business strategy, where innovative culture is which lead the way to innovative thinking and creative way of solving problems within an organization. 3. Leadership in innovation-empower and train employees to think innovatively from the top management to the subordinates. Transformational leadership and motivation are the driving force behind innovation in most businesses. 5. Seek advice. Make use of available resources, grants, business advisors and assistance to enhance innovation in your business. This may comprise seeking protection of Intellectual Property (IP) for commercialization of ideas. Group innovation is the pillar of every successful business. It’s what it differentiate a successful business from other competitors, and supports it to grow and prosper (Davila, 2006). Innovation is not only about one-off improvements and ad-hoc ideas. Business can nurture an innovative culture in their organizations so as to encourage a continuous flow of new ideas. The management should let their teams know that you expect innovation. The leadership and the employees should not put innovative ideas on the back burner or in the too-hard basket without a good reason. Businesses should offer a culture that supports questioning and risk-taking. If in case the employees are not feeling connected to your organization, there’s no motivation for them to be innovative. Organizations ensure that their staff are in the loop on their strategies and challenges, and bring on board their input. Employees who get involved in early plans and processes will be motivated to complete them. Businesses also empower the staff to make decisions and take necessary action. Employees who are trusted to attempt

BIOCHEMISTRY CRITICAL REVIEW Essay Example | Topics and Well Written Essays - 750 words

BIOCHEMISTRY CRITICAL REVIEW - Essay Example The merit of RNA lies in its rapidity of expression (Kim and Eberwine, 2010).The main demerit of RNA is its transient nature; however, this may be controlled using stabilizers like StabiLizingUtr (Hayashi et al, 2010) but no such controlling factor was seen in the experimental protocol of Jankowska et al (2008) risking the expression period and genome integration (Kim and Eberwine, 2010). The transfection efficiency reported by Jankowska et al (2008) was about 30% using Lipofectamine 2000 transfection cationic liposome based reagent which is considered a highly efficient reagent (Dalby et al,2004) and has the capability of enhancing transfection efficiency in even poorly infectable cells such as CD34 (Byk et al,1998). Substitution of Lipofectamine2000 could have been done with 7.5% pegylated Lipofectamine which also produces high levels of expression (Decastro et al, 2006). The efficiency of transfection in the HeLa cells could have been increased using novel microfluidic sonoporation system which gives an efficiency of about 68.9% with 77% cell viability post insonication (Rodamporn et al, 2011). Verification of presence of hCG was done my immunohistochemical analyses using primary antibodies since immunohistochemistry is an important tool for biomarker detection (Luongo de Matos et al, 2010). Primary antibodies are used today for various analyses (Lipman, 2005). Detection was done in this experiment by using primary antibodies against hCG and the antigen-antibody complex was detected using flurophore, Cy3-conjugated antibodies. Primary rabbit polyclonal antibodies were used in the experimental protocol which was not absolutely specific for hCGÃŽ ² thereby increasing chances of non-specific binding. Polyclonal antibodies leads to cross-reactivity between divergent antigens (Frank, 2002).In the experimental protocol blocking buffer was used to reduce the non-specific binding and was

Examination of competitive intelligence as it relates to a specific Essay

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Fog of war - Movie Review Example With the above in mind, the films goes on to provide lessons, as portrayed in the title, eleven lessons that can be learnt from his role as secretary of defense and as an advisor. In relation to the above, the film delves and dwells on the issues that McNamara has had to live with since his years in the government. This is concerning the consequences of his counsel to the government, which led to numerous losses in the United States and the world at large. This is as displayed by his role, in which he advised the government to participate in wars that led to enormous loss of human life and destruction of property across the globe. One such event, that he confesses to, is the Vietnam war in which numerous civilians were wiped out to the tune of over 3.4 million Vietnamese lives lost. The film also allows McNamara to confess to his erroneous judgment in waging and strategizing for war. However, the film fails to capture his admission to moral failures on his side, for which he should take responsibility. As a result, the film fails to capture the details of the embarrassing truth on his role and personal responsibility towards the two wars in which he was involved. This shows a weakness in the methods of interviewing used as McNamara appears prepared to avoid any issues likely to raise controversy on his part (Holden). In addition, the film/ documentary seem to provide a moral twist to the entire storyline by bringing out his role in the Second World War. This is done by the part where he was a strategist for world war two and was part of a team that recommended the burning of Japanese cities. In this case over two million Japanese civilians were killed, which incriminates McNamara as having participated in war crimes. His moral sentimentality towards the issue is portrayed by the comments he makes on the likelihood of his prosecutions had the Japanese or Vietname se won the wars. In addition to morality, one of

Network administration capstone project Case Study

Network administration capstone project - Case Study Example There was also the need to analyze the components and features of the software in relation to the demands of the department. Result of the component and system analysis is what has been presented in this capstone project. Like all other forms of major institutional projects, the usage of the present project, which was the internalization of software, was taken through a number of development levels. There were three major development levels identified and these are the search level, implementation level and evaluation level. At the search level, developers were tasked and at the same time offered the opportunity to undertake comprehensive research and feasibility study about the intended project. This was done with the aims and objectives of the project in mind as data and information were searched on how to ensure that the usage of the present software would meet the standards on the estimating software market, and if possible become a new model that will also set a new and higher s tandard for the market. This was followed by the implementation level, which was an action driven point of the actual development whereby all the paper works were put into action. This involved all software and hardware managers operating from their different areas of expertise to ensure that the construction of the software was done according to the stipulated standards that were set ahead of the implementation stage. To ensure that the finished work matched up the planned purpose of the project, a comprehensive evaluation level was instituted. The evaluation of the task was made up of a comprehensive critic and appraisal of the finished work to ensure that there were no areas or aspects of it that produced sub-standardization. What is more, it was to ensure that the system specifications were working as planned. Project Description The present project involves the process of internalizing purchased software to solve the everyday estimation tasks that is undertaken by the company. By this, reference is being made to the fact that, because the system was not internally created by the department, it is important that is will be adjusted to fit the requirements and needs of the department. Therefore, two major roles are involved in describing the project. The first is in giving a vivid identity to how the creator of the software designed it to work and how it is currently being re-created to take up quotes for the customers who would presently be using it for their own estimations most importantly however, it is worth emphasizing that due to the fact that the purchased product was designed purposely for the task of estimation, it did not take much work to be done by the company in getting new features fixed to make the software ideal for the department. All in all, in describing the project, an overall identity that can be given to it a SQL based software that has come to compliment and replace the old DOS and Excel estimating system that is currently used by th e sales department of the company. The project, and for that matter the software has some specifications that distinguishes it from other estimation software and the old DOS and Excel estimating system. One of such is the fact that the present project guarantees more detailed, professional and accurate estimation tasks that were otherwise seen as weaknesses of the old estimation system. These detailed, profes

Why some students cheats Essay Example | Topics and Well Written Essays - 500 words

Why some students cheats - Essay Example Similarly, students who cheat on academic work do so because they feel the pressures of such an environment, and, lacking the means to pass the grade by their own skills and knowledge alone, they depend upon an unfair advantage to help them. Because of this, the rationale behind cheating is deeply embedded in human and animal nature, and the operations of the education system. The education system does not exist to â€Å"enlighten† its students. Ideally, however, it does offer students what they will need in life, and the opportunity to seek those goals. Post-secondary education institutions market their product instead by stressing class differences and distinctions between those who have a degree and those who do not. The requirements of a typical University often make personal success contingent upon one’s ability to conform to the expectations and needs of the department. It is the expectations of the college department which move students to try their hand at cheating. They do so in an effort to avoid falling behind and potentially losing their chance to move further into the course of study they found themselves on. This fear is based on economics and personal expectations (those of the student, his parents, and faculty). Ubiquitous access to the internet is often cited as the cause of a large volume of academic dishonesty. But although the internet is a necessary cause, it is not sufficient. While the internet has made cheating a more efficient process for students, it has not made irrelevant the more fundamental reasons for students to decide to cheat. The root cause of most cheating is, as I have already identified, unrealistic expectations on the part of parents, teachers, and faculty. These individuals provide the selection pressures on the cheater and make it such that if he or she does not cheat, he or she will be selected against and not allowed to move on. This cheating is seen as â€Å"natural† precisely because it is: all